THE CANVAS CLUB SChool CLUB
We would advise you spend most of your time on getting into schools for weekly classes - it’s a cash cow!
Here are the important documents that will help you nail the process:
1. The process
Follow this step-by-step guide of how to get into schools and launch your classes.
2. pitch and FAQ
To prepare yourself for pitching to schools, please take time to learn the pitch and FAQ’s.
4. one pager
The one pager explains what we do and what makes us special. For email and WhatsApp.
Test demand for classes at the school before you host a demo
Check these things with the school:
Do they have other extra-murals?
How many kids attend those classes? (the school should have this info, but you can always phone the extramural companies if necessary)
What do the other options charge on average?
Based on the above, you can now make an informed decision:
If it is clear that they have no other extra-murals or that the other extra-mural classes are not well attended, move on, it's usually not worth spending your time and money on a demo as it very often does not convert.
If they have other well-attended extra-murals but they all charge less than us, negotiate on price.
If they have other well-attended extra-murals and pricing is in line with ours (R90 per class), EMBRACE the opportunity as soon as possible!
What’s in it for the school? Consider a few things you could offer the school to make it more attractive to them, here are some ideas:
Donate a free in-school workshop per year for the teachers at that school
Donate one ‘scholarship’ per term
Provide a free, hands-on activity table at school events during the year
An end of year fundraiser, where parents pay to part-take and a portion of the proceeds go back to the school
Donate 5% of your paid fees to the school
Remember to remind them that there is no extra work for them! We do everything, contacting parents, bookings, fees etc.
Reach as many kids as possible at the school
Only allow for as many kids that you feel comfortable with at the demo classes, but reach as many kids as possible. If you need to host more than one demo, go for it.
Be bold, ask them if you could do a simple craft in assembly with the whole school and hand out your enrolments forms to everyone.
If the school will allow it, go around to classes, speak to the kids directly in their classes, do a fun pitch and do a simple craft in class with them.
BE PUSHY! call 50 times if you have to! If they don’t come back to you, pitch up at the school and say, “I was in the neighbourhood..” get in the door to meet with the principle face to face. Schools are ‘No-people’ don’t take it personally if they reject you.
Follow up in a few months, circumstances change at schools, don’t give up!
SUBJECT: Canvas Club creative crafting SCHOOL CLUB
I am [name] from Canvas Club, a Creative Crafting in-school and after-school extramural programme for children 2 to 13 years old. Our unique Creative Crafting classes focus on the magic of creativity and nurturing conscious curiosity in a technological world.
Canvas Club is based in over 50 locations across South Africa, Namibia and New Zealand. We host weekly classes at schools and create unique crafts in every class to aid creativity, problem-solving and innovation. All our classes are endorsed by Occupational Therapists, therefore, children develop STEM and performance skills, while having loads of fun!
Why Creative Crafting?
Promotes innovative and out-the-box thinking
Develops fine motor skills
Teaches STEM skills
Encourages socialising and building friendships
I’d love the opportunity to meet and discuss an extramural Canvas Club class or Holiday Club at your school. Please let me know if you are available to meet to discuss hosting a free demo class at your school? I will give you a call tomorrow to have a chat.
Note: Attach your one pager on the email