THE MARKETING PLANNER
This termly marketing planner may assist you in growing your businesses by being focussed in your weekly marketing.
The best part: You stand a chance to win R500 worth of advertising each month for your branch! Follow the termly planner and send us feedback to win.
Here is what you need to do:
Print out the marketing planner and stick it up on your wall/ above your computer/ on the fridge - wherever you will see it everyday!
Complete the weekly recommended activities
Tick them off as you finish them and make notes that you can refer to later
Send us a report of your progress for the month by the 24th of every month (by email/ photo of your termly planner notes - any format you see fit!) and stand a chance to win R500 cash price for your branch to use on marketing! We base our evaluation on effort.
Next term, print out a new copy and start from the top.
We announce the winner of the R500 on the 25th of every month
FURTHER TIPS on Marketing
FOCUS ON SCHOOLS! It is not fun to contact schools, we know! Make it your morning goal to contact 3 schools, every morning (just commit and get it over and done with). If you set up classes at schools then you are guaranteed of return customers. The classes also fill up a lot quicker as parents just pick their children up 45mins/ an hour later. It is no effort and parents also value the extra time. Herewith more info on how to approach schools.
Be visible! Create noise! Get people talking! Instil FEAR.. fear of missing out (FOMO)!
Marketing, especially in the startup months, is the differentiator between average and hugely successful branches.
This guide will assist you through your marketing journey. If you start marketing and don’t immediately see the results, don’t give up, push harder - it will eventually work!
StAGE 1: preparation
Projected time allocated: 1 – 10 days
Start compiling a list of all the schools in your area:
Obtain the schools’s address and the principal’s email address and telephone number.
Types of schools you should consider: Primary Schools, Pre-primary Schools, Day-cares, Crèches, Play Schools, Nurseries, Montessori’s, Cottage Schools, Independent Schools.
GET INTO SCHOOLS
We’ve put these awesome tools together for you to assist you to get into schools: Tools for Schools
FACEBOOK LOCATION PAGES
Once your branch page is live on the website (www.canvas.club/branches) Annie will create a Facebook Location (specific to your branch) page for you, e.g. www.facebook.com/canvasclubgeorge/. We create this page for you to assist you in marketing your branch.
Please send Annie a friend request, here is the link to her profile: www.facebook.com/annelize.vanwyk86
You will be added as an Editor on your new page, please accept this invite.
Now you can start inviting friends to your page.
Rules for your page:
Please double check your spelling and syntax before posting.
Please do not use pixelated or blurred photos.
You are only allowed to use this page for Canvas Club purposes.
Please be sure to have permission from the parents to use photos of their children.
You may boost your own posts:
Boost means to ‘’push your post’’ by paying.
When you click boost post you will be able to target a certain audience in your specific area.
To learn more about Boost Posts: https://blog.hootsuite.com/how-does-facebook-boost-posts-work/
Before you boost PLEASE MAKE SURE YOUR OWN CREDIT CARD is LOADED - this is how: https://www.facebook.com/business/help/132073386867900
FLYERS, POSTERS, BUSINESS CARDS AND OTHER MARKETING MATERIAL
Browse the library of editable flyers, banners, business cards, magnets etc and customise them for your branch. The editable marketing material can be found here: Click here
If you don’t have a printer at home, find a cost effective printing company in your area and print the black and white colouring flyers.
Send your flyers and branch page link (i.e. www.canvas.club/[yourbranchname]) to all your friends and ask your friends to share it on their WhatsApp groups.
A great WhatsApp group is CLAMBER CLUB, see if you have a Clamber Club in your area.
Ask the owner if she minds sharing this on their WhatsApp group.
TIP: Our awesome colouring in flyers can even be printed by the parent for kids to colour in ☺ OR colour it in on their electronic devices.
Update your job status on Facebook:
CHANGING YOUR JOB STATUS ATTRACTS ATTENTION
Let the world know about your new status – you are now the proud owner of a Canvas Club Branch!
How to update your Facebook job status:: www.youtube.com/watch?v=UTZ4d3BX3LU
Your new status should read as follows: Canvas Club Durbanville Branch Owner
General posting and tagging
Even more important than marketing on social media is doing it RIGHT!
When you post about Canvas Club, remember to tag @Canvas Club. This is super important! If you are unsure of how to do this, please have a look at this video: https://www.youtube.com/watch?v=tYWdxu3veGs
Please read your posts 3 times before posting them to avoid typos and general mistakes. We are proud of our brand and need to uphold high standards.
Join as many Facebook groups in your area as possible:
Search for groups like: Moms-Bellville (your area), Stay at home parents, Stay at home moms, Things to do with kids, Art groups, Clamber Club, Moms and babes/ tots.
Share to these pages:
Many of these groups will have rules around advertising, and it will only be allowed on certain days – please read these rules – diarise the dates – share your advert on there.
Comment on these pages:
Search for words like party/ art/ craft/ kids/ kuns/ kunsklas/ skool/ kinders/ kind/ baba/ mamma/ partytjies/ party/ kids party/ babyshower/ team building/ kitchen tea etc. – in your groups. You should then be able to see posts from users asking about these topics.
Copy and paste our link into the comment field and comment with a post stating what we can offer.
Sometimes you will need to think out of the box, refer screengrab to the right:
Search word was ‘PARTYTJIE’ (PARTY)
StAGE 2: get out there
Projected time allocated: 5 – 20 days
Some of these will be repeated weekly / monthly
POSTERS & FLYERS
Social media is very important, but in order for your business to stay top of mind, you need to be more visible. Posters and Flyers will only take a lot of time in the beginning, after that you will revisit only in 2 – 3 months. At that stage you can decide if it was worth it or not. Our colouring in flyers is a great way to get kids involved with our brand.
THE DAILY ROUTINE OF YOUR COSTUMERS
Think of places where parents go in their lunchtimes, after they pick up their kids, on their way to school or home – go to those shops/ centres and ask them if you may put up your posters, or leave your flyers in the reception area or on the cashier’s desk.
SHARED INTEREST LOCATIONS
Think of all the stores where you can buy art supplies, and ask if you are allowed to put up a poster or leave flyers.
EXTRA MURAL ACTIVITIES
Make a list of all the other extra murals that children do: think of ballet schools, swim clubs, Clamber Clubs, Moms and Tots, Moms and Babes and Pienkvoet – go there/ phone/ email them asking also if they would mind you putting up posters and leaving some flyers for their clients.
COFFEE SHOPS / RESTAURANTS
Go to your local restaurants and coffee shops and ask if they would be willing to hand out your colouring flyers to kids who visit. You could give them a pack or two of crayons with to make it even more appealing. Restaurants and coffee shops that host a lot of kids usually jump for this opportunity. It’s a great way to keep the kids entertained and interactive with our brand.
STOP THE PRESS
It is also important to make contact with the local community newspapers in your area.
Contact the editor / journalist, and ask them to please mention this to their readers. It is after all something new and amazing happening in their community. They will most likely reply to you via a sales person to rather advertise rather – please be careful when spending money on advertising. ALWAYS aim for a trade exchange. Trade exchange is when they write about your business, and in change you give a way 5 spots in your class to their readers.
Invite the journalist to attend one of your classes (with a child preferably).
Here is the write up you can use when you write to journalists or editors:
Something amazing happened in the (your town) community and I think you might see it as newsworthy to share with your readers.
Canvas Club Creative Crafting opened in [locations] on [date]. Please see photos attached and our website address for all you need to know about Canvas Club.
I would like to make use of this opportunity to invite you or one of your colleagues (preferably someone who has a child) to attend one of our classes and experience first hand why arts and crafts are so important for everyone.
If it is not possible for you to attend a class, please consider writing an article about this new venture, we would love to do a give-away.
Something else you could take note of is that we host bespoke events as well - please see more info here: www.canvas.club/bespoke-events
So next time when you are planning a teambuilding or year end function please remember to consider Canvas Club as a possible host.
We have been on a few other media platforms, please have a look at what Kwêla, Ontbytsake, The Gareth Cliff Show and Sarie had to say about us: Canvas Club in the Media.
Looking forward to your reply.
It is so important to have people talk about your services, and even more so if they have influence in our target market.
Please do some research in your area on who can be of importance.
It can be any of the following:
- Mommy bloggers/ vloggers
- Journalists (lifestyle sections)
- Owners of businesses who target moms with kids (clothing, books, playgroups, parties, craft shops, play therapist)
- Admin of Facebook pages in your area talking to moms
- Daddy influencers
- Event organisers (not just company names, people have influence and is seen as an Opinion leader)
- Celebs with kids
Please share your feedback with us!
StAGE 3: Targeting/ NICHE MARKETING & PARTNERSHIPS
Projected time allocated: 5 – 20 days
Some of these will be repeated weekly / monthly
Kiddies parties are a really good way of generating income and promoting your classes and events.
Remember to keep an eye on your groups’ Facebook posts, where moms often ask for party ideas and recommendations. Comment using the link to the Parties section on the website: www.canvas.club/kids-parties/
Facebook posts: See when you are allowed to promote on your groups, and post a 2 – 3 weekly post about your parties. The key is to stay focused on the parties when you post your advert (you can mention weekly classes as well, but stay focused). Alternate your Facebook posts on groups between parties and weekly classes.
Make contact with at least ten party venues in your area:
The key is to create a mutually beneficial partnership.
Party venues usually have a big following of loyal parents so partnering with venues is very important.
Ask them to list Canvas Club as one of the themes /vendors on their website. Each branch and party venue will differ in their approach, so you will have to see what you can get and perhaps negotiate a bit.
Visit party shops and ask if you are may leave flyers or a poster with them.
Post your advertisements on Gumtree.
TEAM BUILDING / CORPORATE EVENTS
There is lots of money to be made here!
There could be at least 20 companies in a five kilometre radius from you. Every company has staff, and they all need to work together.
This is something you can do every week. Each week list five companies in your area and contact them.
Team building events are sometimes allocated to the HR Manager / Marketing Manager of a company or even just someone who is a great party planner – so you will need to contact the company and ask who the person is who deals with team building and events.
Give this person a ring and send them an email with all the info included.
Keep these emails safe, because come end of the year, you will contact them again reminding them of Canvas Club.
Make contact with restaurants / coffee shops / soft play areas to see if you could host some workshops there.
If they are not onboard, you could also suggest that you could host classes in their not-so-busy times or in winter months, especially businesses with only outside play areas.
This is fun! This is why we do what we do.
We branch owners get to do something very special in our weekly classes. We create a space where there is no right or wrong and no competition, kids can just BE.
Do not give up on getting your classes full! It might be challenging in the beginning, but you will succeed. Kids these days have so much going on. The extramural activities are endless.
ASKING IS FREE:
Ask the moms that are already enrolled to share your flyers on their Whatsapp groups.
Ask them to please tag us @canvas.club if they post on Facebook about their classes. (noting the point between canvas and club in the tag)
Ask them to please write a review on Facebook: www.facebook.com/pg/canvasclubsouthafrica/reviews/ and Google: https://www.google.co.za/search?q=canvas+club&rlz=1C5CHFA_enZA787ZA787&oq=canvas+club&aqs=chrome..69i57j69i60j69i61l2j69i65l2.3090j0j7&sourceid=chrome&ie=UTF-8#lrd=0x1dcc6784610adb8d:0x9e4f83570c65c881,1,,,
Keep on posting on your Groups on the days that advertising is allowed.
Just DON’T EVER STOP with marketing, it is CRUCIAL to growing your business.
StAGE 4: KEEP UP WITH THE TIMES
Projected time allocated: SEASONAL/ SPECIAL EVENTS/ HOLIDAYS
WHOOP WHOOP! Holiday clubs are great!
Not only will this boost your income, but it is also a great way to get people talking.
Keep an eye on the write-ups and flyers for holiday club related marketing content. We will also send you reminder emails closer to the time of these events.
Moms get nervous around two weeks before the holiday starts as they don’t know what to do with their children. They will then post in the local community groups and start asking what they can do with their kids in the holidays. Keep an eye out for these posts and write a comment to tell them about your holiday club.
Remember the info you gathered for nearby schools? Now it’s time to use it again. Contact the schools with two questions:
Do they mind sharing your holiday club program with their parents on their end-of-term newsletter?
Do they have a holiday program in which Canvas Club can be included? Go to the school and host a free demo class if you haven’t yet.
Remember to start mentioning your Holiday Club to your term class clients about two weeks in advance.
Father’s day, Mother’s day, Valentine’s day, Christmas, Easter etc. – all of these days will form part of our overall marketing strategies, and we will communicate this with you in due time.
StAGE 5: Maintenance
ONGOING AND ALWAYS
Start off on the right foot
First impressions matter, right? If a client doesn’t have a good experience during his or her first class, they probably won’t return. Start building a great relationship with your customers from the first time they step into your studio.
RETAIN YOUR CLIENTS BY engagING and CommunicatING well
If you don’t communicate with a friend or loved one for an extended period of time, the relationship deteriorates. It becomes increasingly easy to have no contact.
The same things happen with your clients. If you’re not communicating with them, they won’t even think about coming to class or consider your services for their next birthday party or event. Stay in touch!
Your best clients don’t just come to one class. They come back again and again for more.
Avoid losing your clients by building amazing relationships with them and keeping in touch. What you offer is not just another art class. Your customers trust you because you add value to their lives and invest in them as people.
ATTRACT NEW CLIENTS
Keep your finger on the pulse – be visible, keep talking and be active on social media.
Talk about your specials, incentivise your existing clients to tell their friends about your services so that they sign up their children as well.
SEPTEMBER - NOVEMBER
Reach out to your corporates again and remind them about Canvas Club for their next team building or corporate event.
REPEAT, REPEAT, REPEAT!
Check in on this plan at least once a month. Sometimes we get so busy that we forget about marketing and the basics, but remember: The only way people will know about your Canvas Club is through MARKETING.